全球经济竞争,是资源与品牌竞争,而不是产品与价格竞争!
  农民之所以穷,是因为只出售初级农产品,没有多大差价。要增加收入,必须整合资源、科技、资本、市场和品牌等生产力要素,以品牌产品进入国际市场。但由于受文化、社会层次和资本等因素制约,依靠自身,难于实现!
  我五十年代末出生在惠州梅菜家乡,当过大队党支部书记,参加过所有惠州梅菜灌渠的水利大会战。虽离开家乡三十年,但对惠州梅菜有深厚的感情,有能力整合资源、科技、资本和市场,将惠州特色产品加工成安全、营养、健康、符合现代消费的品牌产品,进入国际大雅之堂。同时,针对惠州50万亩荔枝卖果难,从2000年就到法国聘请专家开发荔枝酿酒,利用千年祯州、千年“仙婆果”母树品种、千年东坡荔枝文化打响广东荔枝国际品牌,实现资源差价、季节差价、科技差价、国际市场差价和品牌差价,任何一项差价都能为产业链带来丰厚的利润。
  打响广东荔枝国际品牌,虽路途遥远,代价巨大,但它是全球唯一的资源;能酿造出世界最高档的果酒,具有无限的生命力,它能撬动广东500万亩荔枝,带动上百万果农增加收入,实现上千亿元市场价值,为广东实践科学发展观,甘当产业先锋!

  Global economic competition is the competition of resources and brands, rather than the one of products and prices!
  The reason farmers are poor is because they just sell primary agricultural products and there is little price difference for them. To increase the income, productivity elements such as the resource, technology, capital, market, brand and etc. must be integrated, so as to enter the international market with branded products. However, due to the constraint of factors like the culture, social class and capital, it is hard to be realized on themselves!
  I was born in the home of Huizhou Meicai at the end of 1950s; I have served as the party branch secretary of the production brigade and have taken part in all water conservation construction projects for the irrigation ditches for Meicai. Although it has been 30 years since I left my hometown, I still possess a profound sentiment for Huizhou Meicai; I have the ability to integrate the resource, technology, capital and market, so as to make the featured products of Huizhou a safe, nutritious and healthy branded product which conforms to modern consumption, and to step into the first-class international market. Meanwhile, as for the difficulties in selling the lychee yielded on the 500 thousand mu lychee orchard, French experts have been recruited to develop the lychee brewage since 2000; the Zhenzhou, Xianpoguo mother tree variety and Su Dongpo Lychee Culture, all with a millennium old history, have been utilized to gain initial attention of Guangdong lychee as an international brand, and to realize the resource price difference, seasonal price difference, technology price difference, international market price difference and brand price difference; any of the price differences could bring generous profits for the industry chain.
  There is a long way to go for creating an international brand name for Guangdong lychee which requires huge cost; however, it is the only resource in the world; its vitality is indefinite if world-class wine could be brewed; it shall activate the 5 million mu lychee orchard in Guangdong and help more than a million lychee growers increase their income and realize the market value in hundreds of billions; thus, it will spearhead the industry in practicing the scientific concept of development in Guangdong!

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